For Small Online Stores

Sell online without a full Shopify

You have one product, or five. You already take payment somewhere (Stripe, Gumroad, Etsy, Shopify). You just need a clean page that looks like yours and points people to checkout. Drop an HTML file here and it is live in 30 seconds.

Put your store online โ†’

Free to publish. No platform cut. Keep 100 percent of every sale.

The problems small stores hit

Shopify is overkill, Instagram is a dead end

If you have a handful of things to sell, the usual options are wildly out of proportion.

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Paying $39 a month for one product

Shopify is built for catalogues. If you sell a single ebook, print, or jar of hot sauce, the monthly fee eats your margin alive.

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Etsy owns your customers

Buyers see "I bought this on Etsy", not "I bought this from you". A page of your own puts your brand back in front.

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Selling from Instagram is a mess

DMs, screenshots, payment links in bios. One page with photos, price and a buy button replaces all of that.

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You already have a checkout

Stripe Payment Links, Gumroad, Lemon Squeezy. The thing you are missing is a nice page to put the button on. That is this.

Why HTMLaunch fits small stores

Your storefront, wired to the checkout you already trust

No new payment processor, no migration, no learning curve. Just a page that sends buyers where they already buy.

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Works with every checkout

Stripe, Gumroad, Etsy, Shopify, PayPal, Lemon Squeezy, Ko-fi. If it gives you a link, your button points at it.

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No monthly fee

Publish for free. Keep the full margin on every sale. The only fees you pay are the ones your payment provider already charges.

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Proper product photography

Full-bleed images, lifestyle shots, zoomable galleries. Your own layout, not a template everyone else is using.

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Launch ready in an hour

Write the copy, drop in a checkout link, publish. You can go from idea to first sale this afternoon.

How to sell today

Four steps from product to first order

Real actions, in real order, that get you to a URL you can share.

1

Write the product page

Name, price, three photos, what it is, who it is for. Ask AI to write the copy from your rough notes.

2

Grab your checkout link

Create a Stripe Payment Link or a Gumroad product. Copy the URL and drop it into your HTML as the buy button.

3

Publish on HTMLaunch

Drop the HTML file in. Pick a name like hot-sauce or your-brand-shop. Your link is live.

4

Share it everywhere

Instagram bio, newsletter, WhatsApp group, email signature. Every click is a real buyer on a real page.

Ideas for your first page

Stores people have launched here

Not hypothetical. Concrete shapes your page could take.

A single-product landing page

One beautiful photo, price, three paragraphs, a big "Buy on Stripe" button. Nothing else.

A zine or ebook shop

Cover, description, sample pages, Gumroad link. Perfect for writers, illustrators and indie publishers.

A print or art drop

Edition size, pricing, photos of the prints on a wall, and a buy link for each size.

A pre-order waitlist

Tease a product, collect emails with a Tally or ConvertKit form, open sales when you are ready.

A "bundle and discount" page

Three of your Etsy items grouped as a special offer, each linking to the matching Etsy listing.

A founder story behind the product

The why, the how, the photos from the workshop, and a final scroll to the buy button.

Make the sale. Skip the subscription.

A simple page, your existing checkout, zero monthly fees. Launch the thing.

Publish your store, free โ†’